Instagram Growth Plan for Business Owners Who Don’t Want to Dance on Reels

Most people overcomplicate Instagram. The real game is simple: post consistently, make sure every post is worth engaging with, and convert followers into customers.

Here’s the weekly formula that works:

Monday: Authority Post – Share a lesson, insight, or strong opinion about your industry.

Tuesday: Social Proof – A testimonial, case study, or screenshot of results you’ve gotten.

Wednesday: Lead-Generating Content – A direct post about how people can work with you, paired with a call to action.

Thursday: Personal Story – Something about your journey, mindset, or how you think about business.

Friday: FAQ or Myth-Busting – Answer a common question or debunk an industry misconception.

Saturday: Engagement Post – A poll, controversial opinion, or a "This or That" style post to get people talking.

Sunday: Soft Sell – Another direct post, but framed as a solution rather than a pitch.

Post five to seven times a week, reply to every comment and DM, and make sure every post is easy to read. If you follow this, Instagram growth is just a matter of time.

Put in the reps.

If you'd like to see how we'd implement this for your business, get in contact here.

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Talk soon,

Trey